Miller High Life | Bicycle

We were tasked with creating a simple and brilliant way to get our drinkers to stay longer during those winter months in the on-premise. We brought two American classics together to create a partnership that would become a covetable item for all of our drinkers: a pack of custom High Life Bicycle playing cards. We gave the cards away at bar when drinkers ordered a bucket of High Life, encouraging them to continue on living the High Life while making the cold months cozier.

Agency: Arc Worldwide
Position: Associate Creative Director