Banfield Pet Hospital

Using Banfield’s brand positioning “bhere” we were tasked with strategically and creatively evolving their brand messaging. We took the “bhere” platform (Banfield Here) and evolved it into a CTA within their messaging: "bhere to move”, “bhere to love” and “bhere to care”, the three core pillars of Banfield’s mission. Amidst pandemic restrictions, we concepted, wrote, and produced four brand videos for Banfield’s “bhere” campaign. In addition, we created animations, social content, and captured over 100 adorable pet photos that are now being used digitally and in their hospitals.

Agency: Laundry Service
Position: Creative Director