Animals In Amazon Boxes

Cats (and most dogs) are undeniably obsessed with Amazon boxes and it shows on the Internet. So what did we do? We put cats and dogs in Amazon boxes, of course. We turned the boxes into magical and creative structures and created a “how-to” campaign during a time where being at home was the new norm. We pushed out the “how-tos” across social so pet parents at home could make their own masterpieces for their fur baby. On Amazon.com we shared a more in-depth downloadable PDF of the instructions. A gift (for your pets) with every purchase. 📦

Agency: Laundry Service
Position: Creative Director