adidas Honoring Black Excellence
In partnership with adidas and the visionary duo RogxBee, we brought the HBE Capstone experience to life in Atlanta, a powerful art exhibit and celebration of Black excellence, creativity, and community. The night paid tribute not only to honorees like the Gee’s Bend Quilters, Jaycina Almond, and Sekou Thornell, but also to Rog and Bee themselves, artists, cultural archivists, and storytellers whose work continues to shape culture.
Agency: For Good & Co
Position: Executive Creative Director
We gathered Atlanta’s community for an unforgettable night filled with a portrait party, immersive installations, live performance, and storytelling through film, photography, and textile. The space buzzed with energy, love, and pride, creating a living archive of joy, resistance, and lineage under the theme “Pathways & Pipelines.”
With 27 articles secured in top publications such as Forbes, Galore, and Rollingout as well as over a billion impressions across social, the experience helped solidify adidas' position as an inclusive and community-centered partner.
We’re proud to have partnered and produced a night that honored legacy and celebrated vision, and brought an entire community together to witness it.
