adidas Honoring Black Excellence
In partnership with adidas and the visionary duo RogxBee, we brought the HBE Capstone experience to life in Atlanta, a powerful art exhibit and celebration of Black excellence, creativity, and community. The night paid tribute not only to honorees like the Gee’s Bend Quilters, Jaycina Almond, and Sekou Thornell, but also to Ron and Bee themselves, artists, cultural archivists, and storytellers whose work continues to shape culture.
Agency: For Good & Co
Position: Executive Creative Director
We gathered Atlanta’s community for an unforgettable night filled with a portrait party, immersive installations, live performance, and storytelling through film, photography and textile. The space buzzed with energy, love, and pride, creating a living archive of joy, resistance, and lineage anther the theme “Pathways & Pipelines.”
We’re proud to have partnered and produced a night that honored legacy and celebrated vision, and brought an entire community together to witness it.
