Sol was born in the heart of Mexico in 1899 and it’s authenticity continues to shine true. As the beer moved into the US we were tasked with creating meaningful and authentic connections to drinkers while never losing Sol’s history and roots.
What better way to connect than over a bright and refreshing lager and the rich flavors of authentic Mexican dishes. We quickly launched into the development of creating 9 recipes with influencer Estabon Castillo (@chicanoeats) but much like Sol’s sentiment of wanting drinkers to “Shine Your Way” we felt the same about these 9 Mexican dishes. Castillo went off to create 9 authentic Mexican dishes with a twist. Dishes like Sol-Braised Chicken Tinga and Chorizo-Stuffed Poblano Peppers. After setting these amazing dishes in place, we concepted and photographed these recipes in 5 days capturing vibrant, bright, appetizing images while capturing additional shots to create invigorating GIFs to be used across social media. The end product shined as bright as the sun.