Sarah Sears
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Coors Banquet Reno Rodeo 100th Anniversary

The task was concepting and creating a mark to commemorate the 100th Anniversary of the Reno Rodeo in June of 2019. Going beyond looking like just another sponsor of the Reno Rodeo; Coors Banquet shares the same passions and enthusiasm for tradition and history of this historic event. This inspired a timeless, bold, and authentic mark. This mark inspired the overall look of the campaign and was applied to all in-store POS, on-premise, to a high quality western style belt buckle, and so much more.

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