Sarah Sears
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Miller Valley Brewery

When re-branding Miller Valley Brewery in Milwaukee, we wanted to create an own-able mark for this specific location but also create a common visual thread between local and national Miller Breweries. To create that common visual thread we utilized the iconic script “M”, a mark that is recognizable in it’s own right. For the local element, we simply worked in Miller Valley Brewery’s home “Milwaukee, WI” and it’s year of establishment “1855”. Utilizing contemporary and modern fonts, we were able to create another timeless mark specifically for the Miller Valley Brewery.