Sears
Sarah Sears
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Core Power | Rio 2016

It's true. Everyone has the potential to be awesome. Humans are built with the ability to better themselves, no matter who they are or what obstacles lie in their paths.

A new Core Power campaign, reminds consumers that being awesome is not a guarantee; it's a choice. It's a decision whether to embrace greatness and push mind, body, and spirit to the limit or to maintain the status quo. The program taps gymnastics superstar Simone Biles—a crucial member of Core Power's Everyday Awesome team of athletes—while highlighting Core Power's status as the official protein drink of the 2016 Olympics.

A pre-roll video kicked off the program, showcasing Simone Biles' inspirational history and powerful Olympic drive supported by in-store displays and point-of-purchase materials, featuring Biles.

MarCom Award
Brand:
 Core Power
Lead Agency: Upshot
Award Level: Platinum
Year: 2016
Categories: Television/Single Spot

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